The music video for Dani California goes through stereotypical filming, editing and costume styles of different Rock era's from Rock and Roll to American grunge. The band does this to show the progression of music as the song is to do with progress and the fight for and against it. The various time periods have different kinds of lighting but the overall feel is very bright and garish to make fun of the different styles.
The sound of the video is only the song track. Doing this shows that there is no true narrative being created over the piece which needs to be heard, like the smashing of the instruments. This is typical of rock style music videos as they want to push the music more than the storyline of the song.
The editing used was straight cuts between the scenes,usually straight on the beat, being as various stereotypical styles of music have been parodied over the song doing this created a sense of unity throughout. Blur effects were used is some scenes, such as the 'Jimi Hendrix' scene to emphasize the stylistic features of videos of the time period. They didn't use many special effects throughout the piece so that no one scene stood out as any more important than another. This was to show how all the different types of music they showed are the same, in which they are all as equally good as each other.
The cinematography of the different scenes changes to represent the time period. In the first few scenes, although the shots are distanced differently, the angling is quite rigidly straight. After the Glam Rock scene starts the angles start to vary to extremes of low angle to high angle. This shows the experimentation of the following eras.
