Talent release form

Track permision letter

Email for location permission

This is an email to see if we can film in South-bank. Daniel sent these emails out to make sure that we can film there when we need to without being disruptive or illegally.

Track permision email

Lists of Props, Costumes, Make-up and Equipment.

Costume list

• E-Zee
• Grey T-Shirt (possibly logo)
• Vans/Smart trainers
• Jeans
• Silver Chain necklace
• (supplied by Luke )
• Angel
• Black jacket
• Blue plain T-Shirt
• Heeled sandals
• Large Hooped earrings
• Gold chain necklace
• (supplied by Angel)

Make-Up needed

• E-Zee only needs some foundation to sop him from looking shiny on film
• Angel needs foundation and eye liner and lipgloss. 

Props

• N/A

Equipment

• Floodlights/Small floor lights to shine in Angels on-stage scene. 
• (Supplied by Jordan)
• Cameras, Tripods, Fig Rig,  

Artist Logos/Graffiti Tags

Due to our genre of Hip-Hop being closely related to graffiti we decided to create Tags for our artists to use on the Digipack and advert. These were created by me. Angels Tag is focused on utilizing the idea of her being sexy and feminine, so based around a pink colour scheme and using a graceful swirling type-face. The added detail of an feathered wing also emphasizes her name of Angel being heavenly and graceful.

E-Zee's Tag was focused more on a earthy colour scheme and using the E of his title as the focus point. To do this I placed the E at an angle in the middle of the picture and made it black, thus drawing focus strait to it. I then added the red Zee onto it to show they are    separate aspects of the name. Lastly I decided on a dark green for a background.

As a group we changed areas of E-Zee's logo, deciding that Angels was best for her. We decide to lose the green background and use a different font for the E, as it seemed out of place with the other text. We decided to use the same text as the Zee to bring them together.

Location post

Storyboarding

This is our storyboard. I was in charge of illustrating of our perceptions of how we wanted the shots to look, whilst the others wrote up what we needed in each scene, mainly which lyrics would be sung and when. We then made the storyboard into an animatic.  Alex and I did most of the setting of pictures to the lyrics. We decided to change some of the shot lengths and when they would come in. I feel that we will follow the animatic more than the storyboard. However, both  will be the main gist of what will be used in our actual video as no real set areas are introduced apart from the recording studio.  We felt that this gave us much more freedom in our filming as we were not curtailed in our freedom to change sets or shots if they do not work.

Here is a video of me and Luke working on what will be in the text 

Our animatic

Lyrics annotation

These are annotated lyrics to our chosen song. The parts labeled Delilah are going to be preformed by our female artist Angel, whist the parts labeled Wretch 32 are being preformed by Our male artist Luke, or his stage name E-Zee. 

Concept Ideas

Our overall idea for the music video is to show off our artists as being wistful and to give a suburban feel to the song. This fits with the theme of the song of never giving up until you do what you want to do. By showing the pair, not with fast cars and money, but as people striving for a shared dream and that they are never going to give up. This shows that these two are what the song is trying to tell people to be. The pair come together at the end to show that they finally fulfilled their dream. We also show the pair recording music together as it shows that the song could actually be their shared goal. We decided to create a feeling of the pair being two separate entities but at the same time compatible  as they are seen in some of the cutaway shots together.

These are my initial costume ideas. As a group however we decided that some aspects are not what we needed or what was conventional of the genre. For the female costume, we decided that a more natural earthy colour scheme would be more in line with our genre than the red and purple one that I had initially intended. This is because we decided it was too bright and bold to fit in, and did not fit in well with the male costume. The male costume, however, we saw little to change as I feel I had kept close to the image of the Hip-Hop genre. The one major thing we need to change is the chain on the leg as this seemed too rock/punk styled then our desired effect.

Assessment 10/10/11 TME

Check the Written Assessment Feedback sheet which was given to you.

Digipack and CD cover Photoshop Tutorial

These are our first attempts at creating CD covers for our chosen genre on Photoshop. Doing the tutorial taught me how to resize images, create a shadow effect and blur colours and images to create a better effect. This is a quick idea using what I have learned and a mock up of what our digipack could look like. The view of the group wearing near matching clothes makes them seem like a band or a gang. The image of the plane in the background is conventional as it shows money and travel. It also creates an image of power and mystery for the band members who seem to be watching the flight. The colour scheme, unfortunately, is too bright to be truly in line with our genre. We needed a darker, earthier colour scheme to show the artists as gritty and real.The Parental Advisory label is conventional of the genre as Hip-Hop usually uses explicit language and adult themes.

Our Chosen Song

Wretch 32 Ft. Delilah " Don't Be Afraid

We decided on this song as it has various areas which we found inspiring to create a music video around. These included the slow, ballad-like opening section that we thought would be effective to show a darkly lit stage for, and the fast rap, which would be shown in a suburban environment. We also could imagine who we would like to see singing the parts and how they would be marketed.