What makes a Good Music Video

• Audience has something different to look at all the time so they don't get Viewer Fatigue. This can be the same scene or area but shot at different angles and cuts fast or slow with the music. The shots can tell a storyline if it works with the song.
• Has to be easy to follow song though the video. If it is not in keeping with the style of the song, like having a power balled without a powerful shot of leading lady belting out the key lines with smoke and lighting from behind them, the audience do not feel happy.
• Some sort of memorable theme or technique used. In some music videos they use a certain technique which uniquely sells the song, such as the new Katy Perry song TGIF which uses Rebbecca Black as a selling point, as she has Internet stardom of a sort.
• Good syncing of lips to words without over-exaggerating them or mumbling though them
• Whats on screen is appropriate to what is being sung. No rave dancing on a slow ballad etc.