Gee by Girls Generation

Korean girls group Girls Generation consists of 9 separate girls so the music video has to show a mix of being a group and being separate entities. To do this the costume choices are similar colours and styles but no two costumes are the same in any scene. The colours in the music video are bright neon and pastel colours.Doing this gives the song a bright and happy feel and goes with the genre of "bubblegum" pop. The video is split into two distinct parts, the storyline of the mannequins coming to life and the dance routine. The full dance, done in the two separate locations, has become very iconic in Korean and Japanese culture which shows how important it is for the video. Dance routines are popular for pop groups as it gives the song a unique selling point of having a dance with it, which increases popularity. Other examples of this are the "Single Ladies" dance and "Thriller". The full dance routine has been released as a separate video and has had many copies and variations. Each girl has their own separate solo area of the song so the video focuses around one girl at a time, forwarding the idea of them being separate but at the same time together, as the main singer is usually surrounded by the others.

The cuts are on-the-beat straight cuts between the scenes, and uses continuity editing with the dances to show they are all the same dance, just at different locations. CG effects have been applied on the chalkboard scene to exaggerate the lyrics on the screen. This also gives a magical feel to the video as the characters the girls are representing are meant to be manikins brought to life, so by adding CG to the video it creates a more mystical feel. The main shot types used are long to extreme long shots or mid shot or the girls upper halves. This is used to sell the girls as a group, being shown together and having fun, and showing them as separate, by zooming in on each one individually. A lot of the shots pan to the left, giving an idea of someone rotating round them, making the dance seem more peppy as the camera is always moving, along with the girls.