Evaluation- How effective is the combinations of your main product and ancillary texts?

To combine both the main product and the ancillary tasks we made sure to incorporate common themes through both. One theme we decided to include in both was graffiti. As part of the hip hop culture this allowed both products to be easily identified to the genre, also tying the two together. Another tie we made was  utilizing our artists face as an important factor to all aspects of the digipak poster and music video by "branding" our products like this we established the artists importance to the products and thus made it easier on the audience to link them to each other.

Our Final Digipack Design 

We made our artist wear similar style clothing in both products and used similar settings and locations, although we decided to go more urban than our actual music video. We tried to portray our given personality through both products by having shots of our artist sitting down or with his hands in his pockets to show how he has an 'E-Zee' carefree attitude. Also, in the music video and ancillary task, our artist keeps a serious expression on his face, connecting the determinations shown in the song to the artist himself. This is also a strong convention from the hop-hop genre. In most Hip Hop videos and promotional packages the artist looks down on or away from the viewer to show an uninterested and somewhat superior look over those watching/listening to them. This tries to intimidate the audience and gives the artist more power over them . we choose to do this in both our video and our poster/digipack, as we felt this was a genre specific aspect that would tie the two together.

Costume used is the same as in the music video

Our poster location shares a similar look to one of our location from our music video.  We chose to do this as somebody who consumes the video and then sees the poster will automatically connect the two together, thus helping the video to market the digipak release. The locations for both have a graffiti theme resinating through them to show the link between them and to emphasize our chosen genre of hip-hop. The main themes of both was an street/urban theme, which we showed in our digipack by taking roadside photos and photos of large crowds. One of the locations for our music video was at a skate park allowing the shared urban theme to shine through but also showing graffiti, a key element in the posters design. We tried to use similar looking locations for both our ancillary task and music video to allow the hi-hop genre to show clearly through both and connect the two, as well as showing the correct conventions needed to link the artist to the promotional package.