During the creation of our Media product we have undergone a variety of changes to correspond to audience feedback, such as with our poster for the ancillary task. After asking various people if they felt they could identify the genre and the artist easily around half of them said that both were not clear through our poster. To develop this we changed the positioning of our artist to make him the greater focus, and changed the colour scheme and font types to relate back more to our digipack and towards the audience.
Audience feedback on our video helped us to identify where we failed to express the genre effectively, not showing enough of the artist in a variety of shot types and locations. To remedy this we filmed our artist performing in more genre appropriate areas, for example a skate park and a recording studio, and used closer angles to create a greater feeling of connection between the artist and the audience by filling the screen with the artist.
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