Survey Results

The Questionnaire was to make sure that the music videos we produced were in line with the audiences expectations and desires of what a Hip-Hop music video should include and, by asking people what they expect to be in a video and what we should incorporate to produce a good video, we can utilize the input and create a video that is coinciding with the audience's requests.

(note: all text in Red are text answers to questions)

Are you male or female? 

How old are you?

What Ethnic group do you belong to?

White British white British whiteWhite English white British White British whiteWhite BritishWhite British Black British Black Caribbean

Do you listen to Hip-Hop music

By using the above data we can see that, out of 11 people asked, around half were male and half were female. This is a good thing for our survey as Hip-Hop is a genre that appeals to an even mix of male and female fans. I also asked more 17-20 year old as they were more likely to listen to this genre of music. I asked more White people than Black people, which may make the results a little biased. More people listened to Hip-Hop of some sort than those who never listened to it at all, allowing a fair view on what needs to be in our music video

 

Looking at the above graph, we can see that the main aspects that have to be included into our video are beatboxing, branded clothing, fast cars and skantily clad women.

Can you name a Famous Hip-Hop artist?

Swgger Jagger, 50 cent, no, Dappy, nicki minaj, lil wayne, eminem, keri hilson, NOPE :), jz Eminem, Tinchy Stryder, Eminem, Jay Z

By looking at who is recognised as a leader in this field of music, we can understand what image to draw insperation from, in this case, the most recognised, Eminem

How often do you attend Music Concerts or Festivals per year?

 By looking at this pie chart we can see that over half of those surveyed never go to music concerts, so the idea of trying to use concert based advertisements (Now in concert etc.) will be infective.

How do you consume music?

By looking at how people consume music we can see how to sell them music.A good idea would be to have a down-loadable album off of Itunes or another big downloading site, and state that the artist has his own youtube channel on which to watch him/her.

Do you enjoy videos with Story-line or Singing and Dancing?

Using these stats we can see that our music video needs to have some form of a storyline in it to attract the audiences attention, and should not focus on a large dance routine.